Tasting notes, roast levels, processing methods. None of it tells you whether you will actually like what is in the bag. So most people buy blind, get let down, and blame themselves or the machine. We think that is backwards. The Coffee Compass translates how you experience coffee into what to actually buy, and how to make it taste better. Using language and descriptors that simplify where to start. We do not sell coffee. Our recommendations follow your taste.